Six insanely valuable reasons why print marketing helps your business stand out.

In today's digital age, print marketing may seem like a relic of the past, but it remains an incredibly valuable tool for businesses looking to stand out from the competition. In this article, we'll explore six compelling reasons why print marketing can make a significant impact on your brand's visibility and success.

1. Tangibility and Memorability: Printed materials, such as brochures, flyers, and business cards, provide a tangible connection between your brand and the audience. Unlike digital content, which can be easily forgotten, physical items leave a lasting impression. When a potential customer holds your beautifully designed brochure in their hands, it becomes a memorable experience that can reinforce your brand in their mind.

2. Enhanced Brand Perception: High-quality print materials showcase attention to detail and professionalism, contributing to a positive brand perception. Well-designed print materials convey a sense of credibility and trustworthiness that can set your business apart from competitors. When your audience perceives your brand as professional and reliable, they are more likely to engage with it.

3. Less Competition for Attention: In a world dominated by digital marketing, print materials face less competition for attention. This scarcity can work to your advantage. People are bombarded with online ads and emails daily, but a well-crafted print piece can capture their attention in a way that digital content often cannot. Print materials offer a refreshing change of pace in the modern marketing landscape.

4. Targeted Reach: Print marketing allows you to target specific demographics and geographic locations effectively. You can strategically distribute materials in areas where your ideal customers are likely to be found. This level of precision targeting ensures that your message reaches the right people, increasing the likelihood of conversion and engagement.

5. Longevity and Permanence: Unlike digital content that can disappear quickly in a crowded online space, print materials often have a longer lifespan. Magazines, brochures, and posters can remain visible in homes, offices, or waiting areas for an extended period. This longevity provides ongoing exposure for your brand, reinforcing your message over time.

6. Personalisation Opportunities: Personalised print materials, such as direct mail with the recipient's name, can create a sense of personal connection. This personalisation can enhance customer engagement and make your brand more memorable in the recipient's mind. People appreciate the effort put into customised print materials, and it can lead to a stronger emotional connection with your brand.

Incorporating print marketing into your overall strategy can offer a unique and impactful way to stand out from the digital noise. It allows you to create a tangible, memorable experience that complements your online efforts, leading to a more comprehensive and effective brand presence.

Logixal, an award-winning technology partner, offers completed Managed Print Services solutions to innovate, grow and disrupt. Let's collaborate to unlock the full potential of print marketing in your strategy. Optimise your output and streamline your print environment with a user-friendly infrastructure that eliminates every inefficiency with ease: 

1. Technologies: With Logixal’s exclusive colour, monochrome, and visually vibrant options, every document offers more ways to make sure your print pieces get noticed for the right reasons with:

• Colour.
• Black & White.
• Gold, Silver, Clear & White.
• Fluorescent.​​

2. ​Digital Workflows: Optimise your business and accelerate your productivity with effective digital workflows that streamline your operations. We will identify which areas offer the most room for growth and implement them to your advantage. Services include:

• Robotic Process. Automate digital tasks and help your business evolve with precision. Our team of experts works with you to identify processes and functions that might be holding your business back from growth, then realign those areas with Robotic Process Automation (RPA) to create new ways to innovate.
• Cloud Connectors. With a pre-built stack of infrastructure services, Logixal’s Cloud print apps are developed, automated, cost-optimised, and tested for scalability and performance. No matter what stage you’re at in your cloud journey.
• Convert your document. Our bespoke solutions transform paper documents into digital file that allows for easy access and effortless shareability across your team.
• Personalised communications. With digital tools that are tailored to your exact needs, we’ll create a system that moves with your business and allows you to generate flexible design-to-production workflows that connect with every audience.

3. Best Practice: Logixal helps your business to create the ultimate cost-effective print environment with confidence, by aligning your digital systems and paper documents. Services include:

• Security. We’ll help your business harness the power of improved security while monitoring your print device security and identifying potential issues before they become problems.
• Authentication & Access Control. Designed to ensure authorised-only access and provide an audit trail of every user’s access to physical documents, onboard data, and network functions.
• Reporting & Analytics. Our interconnected system offers enhanced visibility, stronger digitization opportunities, and complete confidence that your system is under control.
• Sa SaaS. With Logixal’s SaSaas print management solution, you only pay for what you use while giving us the responsibility of all soft costs associated with implementation, hosting, security, and personnel associated with managing both the software and hardware.
• Mobile Print. Logixal Mobile Print turns complex systems into sustainable business efficiency. Whether it’s driverless printing for users, or printing for your mobile workers, we create the features and capabilities you need to bring mobile print solutions to your team.

If you're looking for professional print marketing solutions, don't hesitate to get in touch with us today at -  [email protected]

Let's collaborate to unlock the full potential of print marketing in your strategy and help your business stand out in a crowded marketplace.